Publications

@inproceedings{18ca0dc05e274c14bc8a1e267daba3ea,

title = {Research Directions for Digital Signage Systems in Retail},

author = {Christine Bauer and Marion Garaus and Christine Strauss and Udo Wagner},

editor = {E Shakshuki and A Yasar},

doi = {10.1016/j.procs.2018.10.135},

year  = {2018},

date = {2018-01-01},

booktitle = {9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH)},

volume = {141},

pages = {503--506},

publisher = {ELSEVIER SCIENCE BV},

series = {Procedia Computer Science},

abstract = {The emergence and on-going development of digital signage (DS) systems result in a growing number of technological capabilities of such systems. While these technological capabilities have attracted considerable research attention in informatics, studies exploring their application and impact are scarce. Marketing, and especially retailing, represents an applied science that might benefit from DS. In support of this assumption, some studies demonstrate that the presence of DS showing emotional content creates favorable shopping experiences and positively influences consumer behavior. However, so far, little is known about what could be achieved with DS including its technological capabilities at the point of sale. Thus, this paper offers a short review of extant findings related to DS in retailing. Subsequently, we elaborate on two retailing-orientated functionalities for retailing and develop two specific research questions.},

note = {9TH INTERNATIONAL CONFERENCE ON EMERGING UBIQUITOUS SYSTEMS AND PERVASIVE NETWORKS (EUSPN-2018) / 8TH INTERNATIONAL CONFERENCE ON CURRENT AND FUTURE TRENDS OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN HEALTHCARE (ICTH-2018) Publisher Copyright: textcopyright 2018 The Authors. Published by Elsevier Ltd.; 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) ; Conference date: 05-11-2018 Through 08-11-2018},

keywords = {Digital Signage, Digital Signage System, Marketing, Point-of-wait, Retail, SERVICE},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{d676ed974510477b97c7f6983a6ded4d,

title = {Servitization Strategies and Product-Service-Systems},

author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss and Michal Greguv s},

editor = {Liang-Jie Zhang},

doi = {10.1109/SERVICES.2014.52},

isbn = {978-1-4799-5069-0},

year  = {2014},

date = {2014-01-01},

booktitle = {2014 IEEE World Congress on Services (SERVICES 2014)},

pages = {254--260},

publisher = {IEEE Computer Society Press},

abstract = {This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.},

note = {Publisher Copyright: textcopyright 2014 IEEE; 2014 IEEE 10th World Congress on Services, SERVICES 2014 ; Conference date: 27-06-2014 Through 02-07-2014},

keywords = {Business Models, Product-service-systems (PSS), SERVICE, service science, servitization, value co-creation},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{20ff4b08d8bf4a4db8d709c7b0376abd,

title = {Project Management as a Service},

author = {Marina Stoshikj and Natalia Kryvinska and Christine Strauss},

doi = {10.1145/2539150.2539171},

isbn = {978-1-4503-2113-6},

year  = {2013},

date = {2013-01-01},

booktitle = {Proc. of the 15th International Conference on Information Integration and Web-based Applications & Services (iiWAS2013)},

pages = {220--228},

publisher = {Association for Computing Machinery (ACM)},

note = {15th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2013 ; Conference date: 02-12-2013 Through 04-12-2013},

keywords = {Collaboration, Project management, Project phases, Project triangle, SERVICE},

pubstate = {published},

tppubtype = {inproceedings}

}