Publications

@inproceedings{18ca0dc05e274c14bc8a1e267daba3ea,

title = {Research Directions for Digital Signage Systems in Retail},

author = {Christine Bauer and Marion Garaus and Christine Strauss and Udo Wagner},

editor = {E Shakshuki and A Yasar},

doi = {10.1016/j.procs.2018.10.135},

year  = {2018},

date = {2018-01-01},

booktitle = {9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH)},

volume = {141},

pages = {503--506},

publisher = {ELSEVIER SCIENCE BV},

series = {Procedia Computer Science},

abstract = {The emergence and on-going development of digital signage (DS) systems result in a growing number of technological capabilities of such systems. While these technological capabilities have attracted considerable research attention in informatics, studies exploring their application and impact are scarce. Marketing, and especially retailing, represents an applied science that might benefit from DS. In support of this assumption, some studies demonstrate that the presence of DS showing emotional content creates favorable shopping experiences and positively influences consumer behavior. However, so far, little is known about what could be achieved with DS including its technological capabilities at the point of sale. Thus, this paper offers a short review of extant findings related to DS in retailing. Subsequently, we elaborate on two retailing-orientated functionalities for retailing and develop two specific research questions.},

note = {9TH INTERNATIONAL CONFERENCE ON EMERGING UBIQUITOUS SYSTEMS AND PERVASIVE NETWORKS (EUSPN-2018) / 8TH INTERNATIONAL CONFERENCE ON CURRENT AND FUTURE TRENDS OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN HEALTHCARE (ICTH-2018) Publisher Copyright: textcopyright 2018 The Authors. Published by Elsevier Ltd.; 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) ; Conference date: 05-11-2018 Through 08-11-2018},

keywords = {Digital Signage, Digital Signage System, Marketing, Point-of-wait, Retail, SERVICE},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{86bce3a580a745c48ade2ffcc1281bb8,

title = {The business with digital signage for advertising},

author = {Christine Bauer and Natalia Kryvinska and Christine Strauss},

editor = {Francesca Ricciardi and Antoine Harfouche},

doi = {10.1007/978-3-319-28907-6_19},

isbn = {978-3-319-28906-9},

year  = {2016},

date = {2016-01-01},

booktitle = {Information and Communication Technologies in Organizations and Society},

volume = {15},

pages = {285--302},

publisher = {Springer International Publishing AG},

series = {Lecture Notes in Information Systems and Organisation},

abstract = {The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches – such as contextualization and interaction functionalities – were soon recognized for achieving better advertis-ing effects. However, the major types of digital signage currently in use have different requirements on the entire digital signage system. These requirements include components such as the digital signage network, digital signage ex-change, scheduling, and pricing. The present paper discusses the differences be-tween these components in depth. The core contribution of this paper is a de-tailed analysis of the potential of digital signage. Emphasis is placed on chal-lenges in performance measurement and implementation, operating and using a digital signage system, display blindness, and negative externalities. Possible solutions, as well as best practices are presented. At its core, this paper provides an overview of the essentials of doing business with digital signage.},

note = {Publisher Copyright: textcopyright Springer International Publishing Switzerland 2016.},

keywords = {Advertising, BWL, CMI, Contextualization, Digital Signage, Interaction},

pubstate = {published},

tppubtype = {inproceedings}

}