Publications
2020
Kryvinska, Natalia; Kaczor, Sebastian; Strauss, Christine
In: Applied Sciences, Bd. 10, Nr. 8, 2020, ISSN: 2076-3417, (Publisher Copyright: textcopyright 2020 by the authors.).
Abstract | Links | BibTeX | Schlagwörter: BUSINESS MODEL INNOVATION, DESERVITIZATION, enterprise, IMPACT, OF-THE-ART, OPERATIONS, PRODUCT FIRMS, product-service-systems, service science, SERVICE-DOMINANT-LOGIC, servitization, SYSTEMS, TECHNOLOGIES, TRANSFORMATION, value co-creation
@article{34350ddd5b1e4a6aa7814da4ba14b2eb,
title = {Enterprises’ Servitization in the First Decade: Retrospective Analysis of Back-End and Front-End Challenges},
author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss},
doi = {10.3390/app10082957},
issn = {2076-3417},
year = {2020},
date = {2020-04-24},
journal = {Applied Sciences},
volume = {10},
number = {8},
publisher = {MDPI AG},
abstract = {The concept of servitization provides major benefits both for the performing company and for the profiting customer. Thus, during the last years many companies were heading for this well-proven direction tempted by expectations, but have been possibly even not aware of some inherent challenges. Since there are some issues even threatening the existence of companies, and some other rather easy to overcome, it is by all means necessary to consider and deal with this matter. Hence, this paper provides an insight into pitfalls in servitization named “service paradox” and addresses corresponding managerial issues. To operationalize the challenges of servitization, this paper suggests a separationamong internal back-end challenges and customer-facing front-end issues, which represents the applied framework for their examination. Besides, the matter of appropriate pricing and the inherent shift of risks towards suppliers are discussed. Finally, the last part concludes the analysis outputs and gives suggestions for the future strategies in the enterprise servitization.},
note = {Publisher Copyright: textcopyright 2020 by the authors.},
keywords = {BUSINESS MODEL INNOVATION, DESERVITIZATION, enterprise, IMPACT, OF-THE-ART, OPERATIONS, PRODUCT FIRMS, product-service-systems, service science, SERVICE-DOMINANT-LOGIC, servitization, SYSTEMS, TECHNOLOGIES, TRANSFORMATION, value co-creation},
pubstate = {published},
tppubtype = {article}
}
The concept of servitization provides major benefits both for the performing company and for the profiting customer. Thus, during the last years many companies were heading for this well-proven direction tempted by expectations, but have been possibly even not aware of some inherent challenges. Since there are some issues even threatening the existence of companies, and some other rather easy to overcome, it is by all means necessary to consider and deal with this matter. Hence, this paper provides an insight into pitfalls in servitization named “service paradox” and addresses corresponding managerial issues. To operationalize the challenges of servitization, this paper suggests a separationamong internal back-end challenges and customer-facing front-end issues, which represents the applied framework for their examination. Besides, the matter of appropriate pricing and the inherent shift of risks towards suppliers are discussed. Finally, the last part concludes the analysis outputs and gives suggestions for the future strategies in the enterprise servitization.
2014
Kryvinska, Natalia; Kaczor, Sebastian; Strauss, Christine; s, Michal Greguv
Servitization - Its raise through information and communication technologies Konferenzbeitrag
In: Snene, Mehdi; Leonard, Michel (Hrsg.): Exploring Services Science, S. 72–81, Springer, 2014, ISBN: 978-3-319-04809-3, (5th International Conference on Exploring Services Science, IESS 2014 ; Conference date: 05-02-2014 Through 07-02-2014).
Abstract | Links | BibTeX | Schlagwörter: BWL, CMI, E-Business, ICT (Information communication technologies), Product Service Systems (PSS), service science, servitization
@inproceedings{b8ded15474b144a4870a855033aeee17,
title = {Servitization - Its raise through information and communication technologies},
author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss and Michal Greguv s},
editor = {Mehdi Snene and Michel Leonard},
doi = {10.1007/978-3-319-04810-9},
isbn = {978-3-319-04809-3},
year = {2014},
date = {2014-01-01},
booktitle = {Exploring Services Science},
volume = {169 LNBIP},
pages = {72--81},
publisher = {Springer},
series = {Lecture Notes in Business Information Processing},
abstract = {The main challenge about dealing with servitization arises from the fact that one has to consider several diverging research disciplines, comprising of service science, manufacturing and operations management equally. Besides, contemporary economic environments are influenced by rapid development of information and communication technologies in different spheres. Thus, the servitizing companies are increasingly confronted with several substantial challenges on the implementation of novel ICT applications, which in turn may be a promising approach to exploit its capabilities to generate competitive advantage. Accordingly, first we discuss the fundamental impact of emergent ICTs on business models and customer behavior. Next, we examine the dedicated implications on the servitization sourced from ICT capabilities. Besides, a brief overview of current implementations is given, which in turn needs to be further broadened. Finally, potentially-valuable research directions, since the paper is a primary step in our research on the ICT and servitization inter-relationing, are proposed.},
note = {5th International Conference on Exploring Services Science, IESS 2014 ; Conference date: 05-02-2014 Through 07-02-2014},
keywords = {BWL, CMI, E-Business, ICT (Information communication technologies), Product Service Systems (PSS), service science, servitization},
pubstate = {published},
tppubtype = {inproceedings}
}
The main challenge about dealing with servitization arises from the fact that one has to consider several diverging research disciplines, comprising of service science, manufacturing and operations management equally. Besides, contemporary economic environments are influenced by rapid development of information and communication technologies in different spheres. Thus, the servitizing companies are increasingly confronted with several substantial challenges on the implementation of novel ICT applications, which in turn may be a promising approach to exploit its capabilities to generate competitive advantage. Accordingly, first we discuss the fundamental impact of emergent ICTs on business models and customer behavior. Next, we examine the dedicated implications on the servitization sourced from ICT capabilities. Besides, a brief overview of current implementations is given, which in turn needs to be further broadened. Finally, potentially-valuable research directions, since the paper is a primary step in our research on the ICT and servitization inter-relationing, are proposed.
Kryvinska, Natalia; Kaczor, Sebastian; Strauss, Christine; s, Michal Greguv
Servitization Strategies and Product-Service-Systems Konferenzbeitrag
In: Zhang, Liang-Jie (Hrsg.): 2014 IEEE World Congress on Services (SERVICES 2014), S. 254–260, IEEE Computer Society Press, 2014, ISBN: 978-1-4799-5069-0, (Publisher Copyright: textcopyright 2014 IEEE; 2014 IEEE 10th World Congress on Services, SERVICES 2014 ; Conference date: 27-06-2014 Through 02-07-2014).
Abstract | Links | BibTeX | Schlagwörter: Business Models, Product-service-systems (PSS), SERVICE, service science, servitization, value co-creation
@inproceedings{d676ed974510477b97c7f6983a6ded4d,
title = {Servitization Strategies and Product-Service-Systems},
author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss and Michal Greguv s},
editor = {Liang-Jie Zhang},
doi = {10.1109/SERVICES.2014.52},
isbn = {978-1-4799-5069-0},
year = {2014},
date = {2014-01-01},
booktitle = {2014 IEEE World Congress on Services (SERVICES 2014)},
pages = {254--260},
publisher = {IEEE Computer Society Press},
abstract = {This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.},
note = {Publisher Copyright: textcopyright 2014 IEEE; 2014 IEEE 10th World Congress on Services, SERVICES 2014 ; Conference date: 27-06-2014 Through 02-07-2014},
keywords = {Business Models, Product-service-systems (PSS), SERVICE, service science, servitization, value co-creation},
pubstate = {published},
tppubtype = {inproceedings}
}
This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.