Publications

@inproceedings{acedb718bdfa4cf49ac900318caac157,

title = {Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study},

author = {Branislav Hyben and Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

editor = {Liming Chen and Matthias Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis},

doi = {10.1145/2837126.2914399},

isbn = {978-1-4503-3493-8},

year  = {2015},

date = {2015-12-11},

booktitle = {The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015)},

pages = {402--406},

publisher = {ACM},

series = {ACM International Conference Proceedings Series},

abstract = {Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example},

note = {13th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2015 ; Conference date: 11-12-2015 Through 13-12-2015},

keywords = {Business Models, BWL, CMI, Consumer cceptance, Mobile Commerce, Mobile Shopping, Textile Goods},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{e2c791fa1fa64e5088c54a3461aee442,

title = {Clouds and Interclouds in the Real Estate Sector},

author = {Andreas Mladenow and Niina Maarit Novak and Christine Strauss and M. Greguv s},

editor = {Muhammad Younas and Irfan Awan and Massimo Mecella},

doi = {10.1109/FiCloud.2015.105},

isbn = {978-1-4673-8103-1/15},

year  = {2015},

date = {2015-01-01},

booktitle = {Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015},

pages = {532--537},

publisher = {IEEE Computer Society Press},

abstract = {Development and improvement of intercloud environments is still in an early stage, correspondingly, analyzing adequate realization of many types of applications is essential. In the presented contribution we have chosen an application with a high potential for value generation through cloud and cloud of clouds, i.e. The real estate business. The reason for this accumulated benefit that clouds may generate is threefold: (i) the objects in real estate business have high values, (ii) some phases during their life cycle cover very long time periods, and (iii) many different actors are involved along the value chain, many of them are SME's. We give a to-the-point insight into the real estate sector (life cycle, value, chain, actors) and demonstrate possible effects through clouds for selected stakeholders. We further give a brief overview of cloud-based products in the field of real estate for a well-defined market (i.e. DACH-countries) in order to demonstrate the current situation.},

note = {Publisher Copyright: textcopyright 2015 IEEE.; FiCloud 2015 3rd International Conference on Future Internet of Things and Cloud ; Conference date: 24-08-2015 Through 26-09-2015},

keywords = {Application of Interclouds, Business Models, BWL, Cloud Computing, Cloud of Clouds, Cloud Product, CMI, Collaboration, Facility Management, Integration, Interclouds, Real estate, Software as a Service},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{d676ed974510477b97c7f6983a6ded4d,

title = {Servitization Strategies and Product-Service-Systems},

author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss and Michal Greguv s},

editor = {Liang-Jie Zhang},

doi = {10.1109/SERVICES.2014.52},

isbn = {978-1-4799-5069-0},

year  = {2014},

date = {2014-01-01},

booktitle = {2014 IEEE World Congress on Services (SERVICES 2014)},

pages = {254--260},

publisher = {IEEE Computer Society Press},

abstract = {This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.},

note = {Publisher Copyright: textcopyright 2014 IEEE; 2014 IEEE 10th World Congress on Services, SERVICES 2014 ; Conference date: 27-06-2014 Through 02-07-2014},

keywords = {Business Models, Product-service-systems (PSS), SERVICE, service science, servitization, value co-creation},

pubstate = {published},

tppubtype = {inproceedings}

}