Publications

@inproceedings{a4db2c4c97374fc1a6c2e3f824b3373f,

title = {Mobile Technology Contributing to Omni-Channel Retail},

author = {Andreas Mladenow and Antoanetta Mollova and Christine Strauss},

editor = {P. D. Haghighi and I. L. Salvadori and M. Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis},

doi = {10.1145/3282353.3282371},

year  = {2018},

date = {2018-01-01},

booktitle = {MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia},

pages = {92--101},

publisher = {ACM},

series = {ACM digital library},

abstract = {Technological integration and convergence enables customers to experience conventional, online and mobile shopping. Companies tailor multiple retail channels in respond to their customers' needs. The so-called omni-channel retail strategy suggests an integrated shopping approach, combining the convenience of various digital channels with the customers' personal experience, typical for brick and mortar settings. Due to the co-existence of multiple sales channels complementing each other, retail companies may better engage with their customers. Moreover, the easy and seamless switching between various retail channels allows customers to experience the brand holistically, and thus be more satisfied with the shopping experience and the product per se, and be more brandloyal. This paper aims to investigate and analyse -- based on recent literature -- the advantages and challenges of omni-channel retailing on a broad, systematic basis from a business perspective. As a result, we identify those aspects of omni-channel retailing, where mobile technologies may contribute either to further improvements or to eliminate drawbacks.},

note = {16th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2018 ; Conference date: 19-11-2018 Through 21-11-2018},

keywords = {Channel Integration, HBE, Mobile Channel, Mobile Commerce, Mobile Technology, Omni-Channel, Omni-Channel Retailing, Online Channel, Retailing, SPECIAL-ISSUE},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{acedb718bdfa4cf49ac900318caac157,

title = {Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study},

author = {Branislav Hyben and Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

editor = {Liming Chen and Matthias Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis},

doi = {10.1145/2837126.2914399},

isbn = {978-1-4503-3493-8},

year  = {2015},

date = {2015-12-11},

booktitle = {The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015)},

pages = {402--406},

publisher = {ACM},

series = {ACM International Conference Proceedings Series},

abstract = {Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example},

note = {13th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2015 ; Conference date: 11-12-2015 Through 13-12-2015},

keywords = {Business Models, BWL, CMI, Consumer cceptance, Mobile Commerce, Mobile Shopping, Textile Goods},

pubstate = {published},

tppubtype = {inproceedings}

}