Publications
2020
Kryvinska, Natalia; Kaczor, Sebastian; Strauss, Christine
In: Applied Sciences, Bd. 10, Nr. 8, 2020, ISSN: 2076-3417, (Publisher Copyright: textcopyright 2020 by the authors.).
Abstract | Links | BibTeX | Schlagwörter: BUSINESS MODEL INNOVATION, DESERVITIZATION, enterprise, IMPACT, OF-THE-ART, OPERATIONS, PRODUCT FIRMS, product-service-systems, service science, SERVICE-DOMINANT-LOGIC, servitization, SYSTEMS, TECHNOLOGIES, TRANSFORMATION, value co-creation
@article{34350ddd5b1e4a6aa7814da4ba14b2eb,
title = {Enterprises’ Servitization in the First Decade: Retrospective Analysis of Back-End and Front-End Challenges},
author = {Natalia Kryvinska and Sebastian Kaczor and Christine Strauss},
doi = {10.3390/app10082957},
issn = {2076-3417},
year = {2020},
date = {2020-04-24},
journal = {Applied Sciences},
volume = {10},
number = {8},
publisher = {MDPI AG},
abstract = {The concept of servitization provides major benefits both for the performing company and for the profiting customer. Thus, during the last years many companies were heading for this well-proven direction tempted by expectations, but have been possibly even not aware of some inherent challenges. Since there are some issues even threatening the existence of companies, and some other rather easy to overcome, it is by all means necessary to consider and deal with this matter. Hence, this paper provides an insight into pitfalls in servitization named “service paradox” and addresses corresponding managerial issues. To operationalize the challenges of servitization, this paper suggests a separationamong internal back-end challenges and customer-facing front-end issues, which represents the applied framework for their examination. Besides, the matter of appropriate pricing and the inherent shift of risks towards suppliers are discussed. Finally, the last part concludes the analysis outputs and gives suggestions for the future strategies in the enterprise servitization.},
note = {Publisher Copyright: textcopyright 2020 by the authors.},
keywords = {BUSINESS MODEL INNOVATION, DESERVITIZATION, enterprise, IMPACT, OF-THE-ART, OPERATIONS, PRODUCT FIRMS, product-service-systems, service science, SERVICE-DOMINANT-LOGIC, servitization, SYSTEMS, TECHNOLOGIES, TRANSFORMATION, value co-creation},
pubstate = {published},
tppubtype = {article}
}
The concept of servitization provides major benefits both for the performing company and for the profiting customer. Thus, during the last years many companies were heading for this well-proven direction tempted by expectations, but have been possibly even not aware of some inherent challenges. Since there are some issues even threatening the existence of companies, and some other rather easy to overcome, it is by all means necessary to consider and deal with this matter. Hence, this paper provides an insight into pitfalls in servitization named “service paradox” and addresses corresponding managerial issues. To operationalize the challenges of servitization, this paper suggests a separationamong internal back-end challenges and customer-facing front-end issues, which represents the applied framework for their examination. Besides, the matter of appropriate pricing and the inherent shift of risks towards suppliers are discussed. Finally, the last part concludes the analysis outputs and gives suggestions for the future strategies in the enterprise servitization.
2017
Brasseur, Tiare Maria; Mladenow, Andreas; Strauss, Christine
Open business model innovation: Literature review and agenda for future research Artikel
In: Business Informatics, Bd. 4, Nr. 42, S. 7–16, 2017, ISSN: 2587-814X, (Publisher Copyright: textcopyright 2020 Business Informatics. All rights reserved. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.).
Abstract | Links | BibTeX | Schlagwörter: BUSINESS MODEL INNOVATION, Co-creation, Collaboration, Collaborative infrastructure, Customer innovation, Digital business modeling, FRAMEWORK, MANAGEMENT, OF-THE-ART, Open business model innovation, Open innovation, SERVICES
@article{9d222aa0a1d94be89cd484c0407b8c34,
title = {Open business model innovation: Literature review and agenda for future research},
author = {Tiare Maria Brasseur and Andreas Mladenow and Christine Strauss},
doi = {10.17323/1998-0663.2017.4.7.16},
issn = {2587-814X},
year = {2017},
date = {2017-01-01},
journal = {Business Informatics},
volume = {4},
number = {42},
pages = {7--16},
abstract = {In today’s fast-paced business environment, firms are constantly pressured to innovate in order to remain competitive. Business model innovation (BMI) has recently attracted increasing attention as a promising approach to achieve competitive advantage in the face of fierce competition. Despite its great potential, however, BMI also entails high degrees of complexity, uncertainty and financial risk. Fueled by the rise of digital technologies, BMI has become increasingly open and collaborative in the recent past. The aim of this paper is to investigate the role and implications of open and collaborative practices in BMI and to provide a comprehensive review of available literature in this field. Therefore, a systematic review of literature at the intersection of Open Innovation (OI) and BMI has been carried out. Our analysis of the literature identified two major research streams in open business model innovation (OBMI): OBMI trends (customer-driven BMI, BM co-creation, early BM validation, virtual collaboration, design thinking) and OBMI effects. Overall, the findings support a growing trend of collaboration and co-creation in BMI supported by digital or tangible tools, and further reveal that OI has a direct positive effect on BMI success. Analysis of the literature also shows that the field of OBMI is still an under-researched area.},
note = {Publisher Copyright: textcopyright 2020 Business Informatics. All rights reserved. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.},
keywords = {BUSINESS MODEL INNOVATION, Co-creation, Collaboration, Collaborative infrastructure, Customer innovation, Digital business modeling, FRAMEWORK, MANAGEMENT, OF-THE-ART, Open business model innovation, Open innovation, SERVICES},
pubstate = {published},
tppubtype = {article}
}
In today’s fast-paced business environment, firms are constantly pressured to innovate in order to remain competitive. Business model innovation (BMI) has recently attracted increasing attention as a promising approach to achieve competitive advantage in the face of fierce competition. Despite its great potential, however, BMI also entails high degrees of complexity, uncertainty and financial risk. Fueled by the rise of digital technologies, BMI has become increasingly open and collaborative in the recent past. The aim of this paper is to investigate the role and implications of open and collaborative practices in BMI and to provide a comprehensive review of available literature in this field. Therefore, a systematic review of literature at the intersection of Open Innovation (OI) and BMI has been carried out. Our analysis of the literature identified two major research streams in open business model innovation (OBMI): OBMI trends (customer-driven BMI, BM co-creation, early BM validation, virtual collaboration, design thinking) and OBMI effects. Overall, the findings support a growing trend of collaboration and co-creation in BMI supported by digital or tangible tools, and further reveal that OI has a direct positive effect on BMI success. Analysis of the literature also shows that the field of OBMI is still an under-researched area.