Publications

@inproceedings{4478912dd38c44dba91a3a31ec3d970c,

title = {The economic value of an emergency call system},

author = {Tomas Lego and Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

doi = {10.1007/978-3-319-94845-4_6},

isbn = {9783319948447},

year  = {2018},

date = {2018-07-01},

booktitle = {Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers},

pages = {56--66},

publisher = {Springer},

series = {Lecture Notes in Business Information Processing},

abstract = {eCall is a complex solution, aimed at supporting drivers and car passengers in the event of an accident in Europe. This automatic emergency call system for motor vehicles, planned by the European Union, is installed in all new models of passenger cars and light commercial vehicles. In this context, the contribution analyses the monetary value of the eCall system implementation.},

note = {11th IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2017 ; Conference date: 18-10-2017 Through 20-10-2017},

keywords = {Business value, eCall, eCall implementation, Economic value, Emergency Call, HBE, Monetary value, Value creation},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{cd14af48026045098ed2b62768cfa9ac,

title = {The free-to-play business model},

author = {Robert Flunger and Andreas Mladenow and Christine Strauss},

editor = {M IndrawanSantiago and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis},

doi = {10.1145/3151759.3151802},

isbn = {978-1-4503-5299-4},

year  = {2017},

date = {2017-12-04},

booktitle = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings},

volume = {Part F134476},

pages = {373--379},

publisher = {Association for Computing Machinery (ACM)},

abstract = {The free-to-play model in the online gaming industry is based on providing an online game at no charge on either mobile devices or on a PC. Monetization would occur with virtual items which players may purchase during the game. It has been demonstrated that there are several motivations for gamers to purchase such items including unobstructed play, social interactions with other gamers,competition and economic rationale. These motivations can be exploited as drivers for value generation when designing such games in a way that appeals to the gamers by using several strategies. We elaborate on seven strategies, i.e. stratified content, inconvenient gameplay elements, mediums of exchange, inventory mechanics, special occasions, artificial scarcity, and alterations ofcontent. Additionally, the theory of customer lifetime value has shown to be a beneficial concept in segmenting customers and identifying those who are especially valuable from a business perspective. Overall, research on business value generation in the field of online gaming seems less developed than in other segments and applications. Consequently, a common understanding ofavailable concepts and strategies need to be developed to enable identification and overcoming of challenges in free-to-play online gaming.},

note = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 ; Conference date: 04-12-2017 Through 06-12-2017},

keywords = {Business model, BUY VIRTUAL GOODS, Customer lifetime value, Free-to-play, GAMES, INTERNET, MOTIVATIONS, Online game industry, PURCHASES, Social interaction, Value creation, Virtual goods},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{7c3b4b7eda64427790f8cd987d7ff638,

title = {The OCEAN-model for location based services},

author = {Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

editor = {E Pardede and PD Haghighi and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis},

doi = {10.1145/3151848.3151883},

isbn = {978-1-4503-5300-7},

year  = {2017},

date = {2017-12-04},

booktitle = {15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings},

volume = {Part F133807},

pages = {206--209},

publisher = {Association for Computing Machinery (ACM)},

abstract = {This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.},

note = {15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 ; Conference date: 04-12-2017 Through 06-12-2017},

keywords = {ADOPTION, B2C, Customer, LBS, Location based service, Mobile service, Mobility, OCEAN model, PRIVACY CONCERN, TIME, Value creation, Willingness to use},

pubstate = {published},

tppubtype = {inproceedings}

}