Publications

@inproceedings{c260ede0f3bf435994329d44ace6106a,

title = {Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations},

author = {Benjamin Buerger and Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

doi = {10.1007/978-3-319-99040-8_9},

isbn = {9783319990392},

year  = {2018},

date = {2018-08-01},

booktitle = {Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings},

pages = {109--119},

publisher = {Springer},

series = {Lecture Notes in Business Information Processing},

abstract = {The paper assesses and evaluates quality signals for online platform projects and motivations for equity crowdfunding which might increase a potential supporter’s propensity to commit his financial resources. Based on a literature analysis a number of motives that may have an effect on the investment decision and other non-motivational dimensions are taken into account as they might convey information about the underlying and often not directly observable qualitative characteristics of the business.},

note = {12th IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2018 Held at the 24th IFIP World Computer Congress, WCC 2018 ; Conference date: 18-09-2018 Through 19-09-2018},

keywords = {Collaboration, Decision support systems, Equity crowdfunding, HBE, HCI, Social interaction, Supporters motivations},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{cd14af48026045098ed2b62768cfa9ac,

title = {The free-to-play business model},

author = {Robert Flunger and Andreas Mladenow and Christine Strauss},

editor = {M IndrawanSantiago and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis},

doi = {10.1145/3151759.3151802},

isbn = {978-1-4503-5299-4},

year  = {2017},

date = {2017-12-04},

booktitle = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings},

volume = {Part F134476},

pages = {373--379},

publisher = {Association for Computing Machinery (ACM)},

abstract = {The free-to-play model in the online gaming industry is based on providing an online game at no charge on either mobile devices or on a PC. Monetization would occur with virtual items which players may purchase during the game. It has been demonstrated that there are several motivations for gamers to purchase such items including unobstructed play, social interactions with other gamers,competition and economic rationale. These motivations can be exploited as drivers for value generation when designing such games in a way that appeals to the gamers by using several strategies. We elaborate on seven strategies, i.e. stratified content, inconvenient gameplay elements, mediums of exchange, inventory mechanics, special occasions, artificial scarcity, and alterations ofcontent. Additionally, the theory of customer lifetime value has shown to be a beneficial concept in segmenting customers and identifying those who are especially valuable from a business perspective. Overall, research on business value generation in the field of online gaming seems less developed than in other segments and applications. Consequently, a common understanding ofavailable concepts and strategies need to be developed to enable identification and overcoming of challenges in free-to-play online gaming.},

note = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 ; Conference date: 04-12-2017 Through 06-12-2017},

keywords = {Business model, BUY VIRTUAL GOODS, Customer lifetime value, Free-to-play, GAMES, INTERNET, MOTIVATIONS, Online game industry, PURCHASES, Social interaction, Value creation, Virtual goods},

pubstate = {published},

tppubtype = {inproceedings}

}