Publications

@inproceedings{2d9782aeb4034b1681879658ee4ed1db,

title = {Game Analytics on Free to Play},

author = {Robert Flunger and Andreas Mladenow and Christine Strauss},

editor = {Muhammad Younas and Irfan Awan and Salima Benbernou},

doi = {10.1007/978-3-030-27355-2_10},

isbn = {9783030273545},

year  = {2019},

date = {2019-01-01},

booktitle = {Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings},

pages = {133--141},

publisher = {Springer},

series = {Communications in Computer and Information Science (CCIS)},

abstract = {This contribution refers to a prosperous digital business segment, i.e. gaming business. We identify game analytics aspects with a focus on analytical and predictive models for free to play (F2P) business models. The main areas of interest in this category are player churn prediction and customer lifetime value (CLV) prediction. Additionally, our study discusses why small and medium-sized developers should use game analytic tools. Based on a literature review we analyse three categories regarding game analytics: the first one describes motivations for small and medium sized game developers to use game analytic tools; the second one contains six studies discussing churn prediction models in F2P games; the third one contains four studies on prediction of customers’ lifetime value.},

note = {5th International Conference on Big Data Innovations and Applications, Innovate-Data 2019 ; Conference date: 26-08-2019 Through 28-08-2019},

keywords = {Big data analytics, Business intelligence, Business model, Customer lifetime value, Decision making, Free to play, Game analytics, Online gaming industry},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{47d6eb98aea14bffbb36cfa482b54c85,

title = {Public initiatives to improve conditions for high tech start-ups},

author = {Robert Sasse and Andreas Mladenow and Michaela Schaffhauser-Linzatti and Christine Strauss},

editor = {Maria Indrawan-Santiago and Eric Pardede and I. L. Salvadori and M. Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis},

doi = {https://doi.org/10.1145/3282373.3282425},

year  = {2018},

date = {2018-01-01},

booktitle = {iiWAS 2018 - Proceedings of the 20th International Conference on Information Integration and Web-based Applications & Service, November 2018},

pages = {381--390},

publisher = {ACM},

series = {ACM digital library},

abstract = {Programs and vehicles of public support for companies have been in existence for a long time. However, as the „digital age“spawns new forms of products and services, this paper provides a new perspective concerning the effectiveness of public intervention onto the birth and success of high tech start-ups in a certain socio-economic and local environment on the example of Vienna. Existing tools and vehicles will be discussed that have been implemented in this European metropolis to support innovation, R&D, and entrepreneurship. Additionally, these vehicles will be compared against international standards and other environments to make transparent the advantages and disadvantages of the Viennese tool-set.},

note = {20th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2018 ; Conference date: 19-11-2018 Through 21-11-2018},

keywords = {Business model, Early Stage Company, ENTREPRENEURSHIP, High Tech Cluster, ICT Company, Information Integration, INNOVATION, POLICY, Public Initiatives, Public Private Partnership, Seed Phase, SPILLOVERS, Start-up, SUPPORT},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{cd14af48026045098ed2b62768cfa9ac,

title = {The free-to-play business model},

author = {Robert Flunger and Andreas Mladenow and Christine Strauss},

editor = {M IndrawanSantiago and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis},

doi = {10.1145/3151759.3151802},

isbn = {978-1-4503-5299-4},

year  = {2017},

date = {2017-12-04},

booktitle = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings},

volume = {Part F134476},

pages = {373--379},

publisher = {Association for Computing Machinery (ACM)},

abstract = {The free-to-play model in the online gaming industry is based on providing an online game at no charge on either mobile devices or on a PC. Monetization would occur with virtual items which players may purchase during the game. It has been demonstrated that there are several motivations for gamers to purchase such items including unobstructed play, social interactions with other gamers,competition and economic rationale. These motivations can be exploited as drivers for value generation when designing such games in a way that appeals to the gamers by using several strategies. We elaborate on seven strategies, i.e. stratified content, inconvenient gameplay elements, mediums of exchange, inventory mechanics, special occasions, artificial scarcity, and alterations ofcontent. Additionally, the theory of customer lifetime value has shown to be a beneficial concept in segmenting customers and identifying those who are especially valuable from a business perspective. Overall, research on business value generation in the field of online gaming seems less developed than in other segments and applications. Consequently, a common understanding ofavailable concepts and strategies need to be developed to enable identification and overcoming of challenges in free-to-play online gaming.},

note = {19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 ; Conference date: 04-12-2017 Through 06-12-2017},

keywords = {Business model, BUY VIRTUAL GOODS, Customer lifetime value, Free-to-play, GAMES, INTERNET, MOTIVATIONS, Online game industry, PURCHASES, Social interaction, Value creation, Virtual goods},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{d17a37509e444908b72c37b2a31bcca0,

title = {Online Cofounder Search in Tech Startups},

author = {Iryna Bursuk and Andreas Mladenow and Niina Maarit Novak and Christine Strauss},

editor = {Maria Indrawan-Santiago and Matthias Steinbauer and Ismail Khalil and Gabriele Anderst-Kotsis},

doi = {10.1145/3011141.3011221},

isbn = {978-1-4503-4807-2},

year  = {2016},

date = {2016-11-28},

booktitle = {18th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2016 - Proceedings},

volume = {Part F126325},

pages = {482--488},

publisher = {Association for Computing Machinery (ACM)},

abstract = {Current recruiting processes are largely supported by diverse online solutions. Online application systems, virtual interviewing, and search for employees through professional social networks such as LinkedIn and XING have become common for both medium and large companies. Moreover, during the period after recession, i.e. 2009 to 2011, there was a trend towards customized e-applications and social networks to satisfy the personnel recruiting requirements of specific industries and types of business. In this paper an analysis of e-applications used for recruiting purposes is performed as well as for a cofounder search in the ICT-sector; emphasis is placed on the subsector of technology startups.},

note = {18th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2016 ; Conference date: 28-11-2016 Through 30-11-2016},

keywords = {Business model, Cofounder, E-Applications, ENTREPRENEURSHIP, Recruitment, Startup Hiring, Tech Startups},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{537c8e91a89d4feb876e573e22cef421,

title = {Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd},

author = {Andreas Mladenow and Christine Bauer and Christine Strauss},

editor = {Matthias Steinbauer and Maria Indrawan-Santiago and Gabriele Anderst-Kotsis and Ismail Khalil},

doi = {10.1145/2837185.2837242},

isbn = {978-1-4503-3491-4},

year  = {2015},

date = {2015-12-12},

booktitle = {17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings},

pages = {244--251},

publisher = {ACM},

series = {ACM International Conference Proceeding Series},

abstract = {The introduction of crowdsourcing offers numerous business opportunities. In recent years, manifold forms of crowdsourcing have emerged on the market – also in logistics. Thereby, the ubiquitous availability and sensor-supported assistance functions of mobile devices support crowdsourcing applications, which promotes contextual interactions between users at the right place at the right time. This paper presents the results of an in-depth analysis on crowdsourcing in logistics in the course of ongoing research in the field of location-based crowdsourcing (LBCS). This paper analyzes LBCS for both, ‘classic’ logistics as well as ‘information’ logistics. Real-world examples of crowdsourcing applications are used to underpin the two evaluated types of logistics using crowdsourcing. Potential advantages and challenges of logistics with the crowd (‘crowd-logistics’) are discussed. Accordingly, this paper aims to provide the necessary basis for a novel interdisciplinary research field.},

note = {Publisher Copyright: textcopyright 2015 ACM.; iiWAS'15 The 17th International Conference on Information Integration and Web-based Applications & Services ; Conference date: 11-12-2015 Through 13-12-2015},

keywords = {Business model, BWL, CMI, Collaboration, Crowd-Logistics, crowdsourcing, E-Applications, Innovative EApplications},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{2752eb05655f44d8a5441b0caf1b039a,

title = {The future of cloud computing: A SWOT analysis and predictions of development},

author = {Daniel Penzel and Natalia Kryvinska and Christine Strauss and Michal Gregus},

editor = {Irfan Awan and Muhammad Younas and Massimo Mecella},

doi = {10.1109/FiCloud.2015.102},

isbn = {978-1-4673-8103-1/15},

year  = {2015},

date = {2015-10-19},

booktitle = {2015 3RD INTERNATIONAL CONFERENCE ON FUTURE INTERNET OF THINGS AND CLOUD (FICLOUD) AND INTERNATIONAL CONFERENCE ON OPEN AND BIG (OBD)},

pages = {391--397},

publisher = {IEEE Computer Society Press},

abstract = {This paper deals with the future development of cloud computing. A detailed SWOT Analysis examines the most important factors to be considered for the future of cloud computing. Based on the outcomes, the real value of cloud computing is discussed, followed by the challenges for the future development of cloud computing. Those points finally lead to a statement regarding whether cloud computing represents a new paradigm or if it is just an upcoming trend of the IT industry. The result is that cloud computing is on its way to become the new hosting paradigm. However, there are many issues that will have to be dealt with along the way. As small enterprises start to accept and integrate cloud structures, even bigger enterprises and global players will be introduced. In order to become the new hosting paradigm, further development and an adoption of non-standard technologies by a broad spectrum of users will be necessary.},

note = {3rd International Conference on Future Internet of Things and Cloud (FiCloud 2015), FiCloud 2015 ; Conference date: 24-08-2015 Through 26-08-2015},

keywords = {Business model, BWL, Challenges of Cloud Computing, Cloud Computing, Cloud Paradigm, CMI, Enterprise Value, Future Development of Cloud Computing, Requirements of Cloud Computing, Steps to Take, SWOT Analysis},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{49d116c0405f49c3994c172de05eeb4d,

title = {Collaborative Shopping with the Crowd},

author = {Andreas Mladenow and Christine Bauer and Christine Strauss},

editor = {Yuhua Luo},

doi = {10.1007/978-3-319-24132-6_19},

isbn = {978-3-319-24131-9},

year  = {2015},

date = {2015-01-01},

booktitle = {Cooperative Design, Visualization, and Engineering},

volume = {9320},

pages = {162--169},

publisher = {Springer International Publishing AG},

series = {Lecture Notes in Computer Science},

abstract = {The ubiquity of information and communication technologies (ICT) stimulate collaborative shopping and bring together customers with similar interests around the world to perform cooperative and collective online shopping. As a result, various models of collaborative online group buying are emerging. This paper analyses the phases of interaction during the shopping processes and provides a systematic categorization of the online group buying based on the top-down/ bottom-up crowd-shopping models. In addition, this paper discusses recent developments and challenges of group buying in order to contribute to future research directions within the field of collaborative online group buying.},

note = {12th International Conference on Cooperative Design, Visualization, and Engineering (CDVE 2015), CDVE 2015 ; Conference date: 20-09-2015 Through 23-09-2015},

keywords = {Business model, BWL, CMI, Collaboration, Collaborative information seeking, Cooperative decision making, Crowd-Shopping, crowdsourcing, Group buying 2.0, Online group buying, Social shopping},

pubstate = {published},

tppubtype = {inproceedings}

}