Publications

@article{b1b3dac211664acaaf99bf510bc1dfa2,

title = {Mobile payment: Classic approaches to promote consumer adoption},

author = {Philip Reiting and Andreas Mladenow and Christine Strauss and Gabriele Kotsis},

doi = {10.1145/3428690.3429182},

year  = {2020},

date = {2020-11-30},

journal = {ACM International Conference Proceedings Series},

pages = {84--93},

publisher = {ACM},

abstract = {The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.},

note = {Publisher Copyright: textcopyright 2020 ACM. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.; 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, in conjunction with the 22nd International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2020 ; Conference date: 30-11-2020 Through 02-12-2020},

keywords = {consumer adoption, mobile payment, mobile transactions, TAM, technology acceptance model, technology adoption},

pubstate = {published},

tppubtype = {article}

}