Publications
2021
Voelz, Alexander; Mladenow, Andreas; Strauss, Christine
Beacon Technology for Retailers - Tracking Consumer Behavior Inside Brick-and-Mortar-Stores Konferenzbeitrag
In: Strauss, Christine; Kotsis, Gabriele; Tjoa, A Min; Khalil, Ismail (Hrsg.): Database and Expert Systems Applications, S. 380–390, Springer, 2021, ISBN: 978-3-030-86472-9, (Publisher Copyright: textcopyright 2021, Springer Nature Switzerland AG. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.; 32nd International Conference on Database and Expert Systems Applications, DEXA 2021 ; Conference date: 27-09-2021 Through 30-09-2021).
Abstract | Links | BibTeX | Schlagwörter: MIB
@inproceedings{92d6e9e22c4749868d7e8d62cb5c61f7,
title = {Beacon Technology for Retailers - Tracking Consumer Behavior Inside Brick-and-Mortar-Stores},
author = {Alexander Voelz and Andreas Mladenow and Christine Strauss},
editor = {Christine Strauss and Gabriele Kotsis and A Min Tjoa and Ismail Khalil},
doi = {10.1007/978-3-030-86472-9_35},
isbn = {978-3-030-86472-9},
year = {2021},
date = {2021-01-01},
booktitle = {Database and Expert Systems Applications},
pages = {380--390},
publisher = {Springer},
series = {Lecture Notes in Computer Science},
abstract = {For many years, brick-and-mortar retail has been confronted with an ever-growing e-commerce as a strong competing alternative, and challenging customer expectations. As a result, retailers need to increasingly focus on integrating emerging technologies to keep pace with online retailers and improve the customer’s shopping experience. In this context, beacon technology has been credited with the potential to fundamentally transform the retail industry. However, to date, widespread adoption by retailers has failed to materialize. One reason for the failed adoption could be false expectations regarding the applications of the beacon technology in the retailing context. To investigate this assumption in depth, we analyzed relevant literature to identify possible applications that beacon technology enables for brick-and-mortar retailers. We categorized the identified applications into three groups: (i) indoor navigation and localization, (ii) tracking and analyzing customer behavior and (iii) personalized and location-based advertising. Our work aims at revealing these challenges to make the true potential of beacon technology for brick-and-mortar stores transparent.},
note = {Publisher Copyright: textcopyright 2021, Springer Nature Switzerland AG. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.; 32nd International Conference on Database and Expert Systems Applications, DEXA 2021 ; Conference date: 27-09-2021 Through 30-09-2021},
keywords = {MIB},
pubstate = {published},
tppubtype = {inproceedings}
}
For many years, brick-and-mortar retail has been confronted with an ever-growing e-commerce as a strong competing alternative, and challenging customer expectations. As a result, retailers need to increasingly focus on integrating emerging technologies to keep pace with online retailers and improve the customer’s shopping experience. In this context, beacon technology has been credited with the potential to fundamentally transform the retail industry. However, to date, widespread adoption by retailers has failed to materialize. One reason for the failed adoption could be false expectations regarding the applications of the beacon technology in the retailing context. To investigate this assumption in depth, we analyzed relevant literature to identify possible applications that beacon technology enables for brick-and-mortar retailers. We categorized the identified applications into three groups: (i) indoor navigation and localization, (ii) tracking and analyzing customer behavior and (iii) personalized and location-based advertising. Our work aims at revealing these challenges to make the true potential of beacon technology for brick-and-mortar stores transparent.
2020
Schleef, Melina; Steinlechner, Jasper; Stummer, Christian; Strauss, Christine
Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business Konferenzbeitrag
In: Luo, Yuhua (Hrsg.): Cooperative Design, Visualization, and Engineering, S. 249–259, Springer, 2020, ISBN: 978-3-030-60815-6, (Publisher Copyright: textcopyright 2020, Springer Nature Switzerland AG. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; 17th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2020 ; Conference date: 25-10-2020 Through 28-10-2020).
Abstract | Links | BibTeX | Schlagwörter: Cooperation between performance and innovation engine, Cooperative organization, Digital innovation labs, Explorative case study, MIB
@inproceedings{e8899506808542368529e9d2065de96e,
title = {Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business},
author = {Melina Schleef and Jasper Steinlechner and Christian Stummer and Christine Strauss},
editor = {Yuhua Luo},
doi = {10.1007/978-3-030-60816-3_28},
isbn = {978-3-030-60815-6},
year = {2020},
date = {2020-10-16},
booktitle = {Cooperative Design, Visualization, and Engineering},
volume = {12341},
pages = {249--259},
publisher = {Springer},
series = {Lecture Notes in Computer Science},
abstract = {Digital innovation laboratories (DILs) constitute a promising approach to supporting a firm’s digital transformation. Whereas the firm’s existent departments, which form the so-called performance engine, can keep focusing on daily operations, the DIL representing the innovation engine executes digital innovation tasks. Cooperation between the performance engine and the innovation engine—including, but not limited to, the continuous exchange of information—is critical for the success of such an organizational setting. As research in this specific field of cooperative organization is still scarce, we employed an explorative case-study approach based on interviews with managers from DILs in family firms. Family business was chosen because it plays a prominent role in the German economy and it shall identify its own best practice in facing the digital future. We investigated on drivers, challenges, and organizational issues for establishing and operating such DILs. The findings provide valuable insights for practitioners in family business and may serve as a starting point for further research to examine differences between DILs in family and non-family business.},
note = {Publisher Copyright: textcopyright 2020, Springer Nature Switzerland AG. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; 17th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2020 ; Conference date: 25-10-2020 Through 28-10-2020},
keywords = {Cooperation between performance and innovation engine, Cooperative organization, Digital innovation labs, Explorative case study, MIB},
pubstate = {published},
tppubtype = {inproceedings}
}
Digital innovation laboratories (DILs) constitute a promising approach to supporting a firm’s digital transformation. Whereas the firm’s existent departments, which form the so-called performance engine, can keep focusing on daily operations, the DIL representing the innovation engine executes digital innovation tasks. Cooperation between the performance engine and the innovation engine—including, but not limited to, the continuous exchange of information—is critical for the success of such an organizational setting. As research in this specific field of cooperative organization is still scarce, we employed an explorative case-study approach based on interviews with managers from DILs in family firms. Family business was chosen because it plays a prominent role in the German economy and it shall identify its own best practice in facing the digital future. We investigated on drivers, challenges, and organizational issues for establishing and operating such DILs. The findings provide valuable insights for practitioners in family business and may serve as a starting point for further research to examine differences between DILs in family and non-family business.