Publications
2015
Mladenow, Andreas; Novak, Niina Maarit; Strauss, Christine
Online Ad-fraud in Search Engine Advertising Campaigns: Prevention, Detection and Damage Limitation Konferenzbeitrag
In: You, Ilsun; Xu, Li Da; Neuhold, Erich; Tjoa, A. Min; Khalil, Ismail (Hrsg.): Information and Communication Technology, S. 109–118, Springer International Publishing AG, 2015, ISBN: 978-3-319-24314-6, (Publisher Copyright: textcopyright IFIP International Federation for Information Processing 2015.).
Abstract | Links | BibTeX | Schlagwörter: Availability, Online Ad-fraud, Online advertising, Online campaigns, Paid-search, Reliability, SEA, Search engine advertising, Search engine marketing, Security, SEM, Typology
@inproceedings{ffc409e0763c48b69a8ad40ab32df4ab,
title = {Online Ad-fraud in Search Engine Advertising Campaigns: Prevention, Detection and Damage Limitation},
author = {Andreas Mladenow and Niina Maarit Novak and Christine Strauss},
editor = {Ilsun You and Li Da Xu and Erich Neuhold and A. Min Tjoa and Ismail Khalil},
doi = {10.1007/978-3-319-24315-3_11},
isbn = {978-3-319-24314-6},
year = {2015},
date = {2015-01-01},
booktitle = {Information and Communication Technology},
volume = {9357},
pages = {109--118},
publisher = {Springer International Publishing AG},
abstract = {Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online campaigns. This contribution aims at raising awareness for the threat of hacking incidents during online marketing campaigns, and provides suggestions as well as recommendations for damage prevention, damage detection and damage limitation.},
note = {Publisher Copyright: textcopyright IFIP International Federation for Information Processing 2015.},
keywords = {Availability, Online Ad-fraud, Online advertising, Online campaigns, Paid-search, Reliability, SEA, Search engine advertising, Search engine marketing, Security, SEM, Typology},
pubstate = {published},
tppubtype = {inproceedings}
}
Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online campaigns. This contribution aims at raising awareness for the threat of hacking incidents during online marketing campaigns, and provides suggestions as well as recommendations for damage prevention, damage detection and damage limitation.
2012
Demydov, Ivan; Klymash, Mychailo; Kryvinska, Natalia; Strauss, Christine
Enterprise distributed service platform - network architecture and topology optimisation Artikel
In: International Journal of Space-Based and Situated Computing (IJSSC), Bd. 2, Nr. 1, S. 23–30, 2012, ISSN: 2044-4893.
Abstract | Links | BibTeX | Schlagwörter: distributed service management platform, enterprise network, graph theory, optimisation, Reliability
@article{546cdd315dc644b7babea5fdf9f5e236,
title = {Enterprise distributed service platform - network architecture and topology optimisation},
author = {Ivan Demydov and Mychailo Klymash and Natalia Kryvinska and Christine Strauss},
doi = {10.1504/IJSSC.2012.045565},
issn = {2044-4893},
year = {2012},
date = {2012-01-01},
journal = {International Journal of Space-Based and Situated Computing (IJSSC)},
volume = {2},
number = {1},
pages = {23--30},
publisher = {INDERSCIENCE ENTERPRISES LTD},
abstract = {Modern enterprises are global, associative e-business infrastructures involving employee, supplier, partner and customer networks. These dynamic, distributed organisations must have a flexible structure designed to move quickly in the face of global competitive pressures. Highly structured, vertically integrated, hierarchical organisations cannot respond to increasingly shorter periods of opportunity. Thus, we develop in this paper a method that allows considering the architecture of any kind of networked systems, which could be described by the formalised graphs and its adjacency matrix. This approach encompasses a categorisation and utilisation of the networked system topological properties. Namely, it involves an a-priory approximate determination of the basic network design performance features, e.g., information transfer capacity and the reliability assessment including configuration changes in running systems.},
keywords = {distributed service management platform, enterprise network, graph theory, optimisation, Reliability},
pubstate = {published},
tppubtype = {article}
}
Modern enterprises are global, associative e-business infrastructures involving employee, supplier, partner and customer networks. These dynamic, distributed organisations must have a flexible structure designed to move quickly in the face of global competitive pressures. Highly structured, vertically integrated, hierarchical organisations cannot respond to increasingly shorter periods of opportunity. Thus, we develop in this paper a method that allows considering the architecture of any kind of networked systems, which could be described by the formalised graphs and its adjacency matrix. This approach encompasses a categorisation and utilisation of the networked system topological properties. Namely, it involves an a-priory approximate determination of the basic network design performance features, e.g., information transfer capacity and the reliability assessment including configuration changes in running systems.